Studio: Cayenne Creative
Work: Branding & Marketing
Our scope of work for York University's Glendon Campus spans comprehensive branding and marketing strategies aimed at enhancing its unique identity and increasing visibility. This includes crafting a cohesive brand elements that resonates with the campus's multicultural and bilingual community, developing compelling visual assets that embody Glendon's values and mission. Our marketing efforts encompass creating targeted campaigns across various platforms to attract prospective students, engage current students and alumni, and foster connections with the broader community. We also focus on integrating digital marketing strategies, social media management, and analytics to ensure effective outreach and measurable impact, ultimately strengthening Glendon's position as a leader in higher education.
Designer: Xavier Gendreau
Creative Director: Carl Proirier